![]() ![]() He presents seminars in major international cities and countries around the world on the latest marketing developments to companies and other organizations. Kotler has worked for many large companies in the areas of marketing strategy, planning and organization, and international marketing. He believes that marketing theory needs to go beyond price theory and incorporate the dynamics of innovation, distribution and promotion systems into analyzing, explaining and predicting economic outcomes. Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. ![]() His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world. Most people think marketing is the evil force behind their spending hands or the science behind making people spend their money on them. He believes that mar Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. Philip Kotler is a genius, to begin with. ![]()
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